Project Details
Client:
Lewis Hamilton
Target Market:
UK and Europe Males 18-30 yrs
Objective:
Create an iconic Monster "Lewis Hamilton" signature can. The design needs to be unique enough to stand out and sync with the current Monster family.
Solution:
After discussing with Lewis about his signature can design. We agree to draw inspiration from the three stripes and stars wore on his helmet to honor his World Championships. We utilize a candy red color famously known for his private jet. It became known as the signature "44" can, which is also his number used in F1. We ghosted a number 44 that appears at the bottom of the can for a hidden touch and a hashtag #44 on the story panel for social media marketing. Light, crisp, and refreshing.
